512 Skincare
- Industry
- Beauty & Wellness
- Client
- Terra Yeske
- Services
- Website, SEO Migration, AEO, Voice Framework
- Live
- 512skincare.com
A rebuild that kept the rankings.
512 Skincare had an established WordPress site with real search equity. The job was to rebuild it without throwing that away, and to make it read as considered as the practice itself.
- (01)
Website — Rebuilt in Next.js, statically generated, deployed on Vercel. Fast, durable, easy to keep current.
- (02)
SEO migration — Every old URL preserved with a clean 200 or 301. Titles and H1s carried over. Sitemap submitted day one.
- (03)
AEO optimization — Structured so the right people find the practice when they search, and so answer engines cite it correctly.
- (04)
Voice Framework — A voice that reads like a clinician across a treatment bed. Educational, specific, never salesy.
A corrective skincare practice in Austin, focused on three things: anti-aging, acne for teens and adults, and pigmentation. Not a spa day. Treatment plans built around measurable results.
Microneedling on the FDA-approved Collagen Pen, corrective facials, chemical peels, and Sciton laser treatments. The work is prescriptive, not transactional. The practice will tell you what you don't need.
The register is quiet authority. Modest luxury, expensive but not flashy. Educational, not salesy. Specific over vague. No medical claims, no urgency mechanics, no performed luxury cues.
Terra Yeske
Terra has spent more than twenty years as a master-level aesthetician. The kind of practitioner people drive across Austin for and refer their friends to. Corrective work, with results you can actually see and measure.
The expertise was never the hard part. The challenge was getting a website to sound as considered as the practice, without the gloss and hard sell most skincare sites reach for, and without giving up the search equity the old site had earned.
An established site with real rankings, a practice with real depth, and a voice that most skincare templates would flatten on contact.
Twenty-plus years of master aesthetician expertise
Medical-grade devices including Sciton and the FDA-approved Collagen Pen
A loyal, referral-driven clientele
Migrating an established WordPress site without losing search equity
A voice that AI and template defaults push toward salesy and generic
Standing out without medical claims, urgency, or performed luxury
A site that reads as considered as the practice itself
To keep the rankings through a full redesign
To be found through AEO when people search for corrective skincare in Austin
A voice that is specific and educational, never a sales pitch
Half of this project was the rebuild. The other half was making sure the rebuild didn't cost the practice anything it had already earned.
- 01 / 05Website rebuilt in Next.js, statically generated, deployed on Vercel
- 02 / 05SEO migration. Every old URL preserved with a 200 or 301, titles and H1s carried over, sitemap submitted day one
- 03 / 05AEO optimization so the practice surfaces and gets cited correctly in search and answer engines
- 04 / 05Brand Voice Framework. Calm, clinical authority. Specific over vague, educational over promotional
- 05 / 05Booking integration through Gloss Genius for consultations
The voice framework is the part that keeps paying off. Corrective skincare copy wants to drift into hype, the same five adjectives every clinic uses. So we wrote the rules down. Sensory first, clinical second. Speak to one person. List ingredients only as proof of an outcome. The result reads like the practice, not like a template, and every new page can hold that line.
The website was the first thing to ship, but the repo it lives in was built to be more than a website. 512 Skincare runs on an agentic OS, a single source of truth for business context, voice, and the workflows that produce new content and tools over time.
- 01Agentic OS holding business context, voice, and source-of-truth docs
- 02Reusable content workflows that stay on voice as the practice grows
- 03Ongoing SEO and AEO maintenance after migration
- 04Room to add tools beyond the website as the practice needs them
The room the site exists to represent. Quiet authority, warm light, real skin.
Considered, earned, warm. The feeling the site had to carry.
Corrective work, on medical-grade tools.
Specific over vague. Always.
Twenty years of expertise, finally online the way it works in the room.
This is live. Go look.
