What does Sister Company write about?

AI adoption for small businesses, the SaaS-pocalypse (custom tools replacing commodity software), brand voice, search strategy, and what it actually means to build with AI. Opinions, not content marketing.

How often does Sister Company publish?

When there's something worth saying. No content calendar. No filler. Every post passes the gut check: is there a real feeling underneath, or is this just content?

Opinions — Sister Company

Q: Can I use Sister Company's opinions for my business?

Read them, share them, disagree with them. If they make you think about where AI fits in your business, that's the point. If you want help acting on it, start with The Assessment.

Opinions.(04)

I have lots of resources, tutorials, and takes. Fundamentally they're just my opinions. I write when I have something to say, not on a content calendar. If there's no real feeling underneath, I don't post.

All Posts

[OP.03]

Search & Discovery
Are Blogs for People or for Robots
Blogs are for robots. That's not cynical. It's strategic. Your blog is the thing that makes AI search engines aware you exist.
[Read more]
AI & Building
When to Use AI and When Not To
AI should amplify your voice, not make you more knowledgeable than you are. If it's going against your gut and you're going with the AI anyway, you're using it wrong.
[Read more]
AI & Building
It's Not What You Need, It's What the AI Needs
Stop telling AI what you want. Start asking it what it needs from you. That's what I learned making pasta in Italy, and it changed how I think about every AI interaction.
[Read more]

Want help acting on any of this?

Read the posts, share them, disagree with them. If they make you think about where AI fits in your business, that's the point. If you want help acting on it, start with The Assessment.

Get StartedGet Started

Are Blogs for People or for Robots

When to Use AI and When Not To

It's Not What You Need, It's What the AI Needs

Want help acting on any of this?